CANNES – Clarins conducted a series of exclusive gifting activations at the Carlton Cannes between June 22 and June 25 to introduce its Cryo-Lip franchise.
The events, held at the Crane Club Privé x LinkedIn Lounge, integrate product marketing with a curated network of entertainment and beauty industry figures. By utilizing a high-visibility venue during a peak period in Cannes, the brand aimed to drive awareness among global tastemakers and senior leaders in marketing and fashion, aligning a product launch with the broader dealmaking environment around the Cannes Lions International Festival of Creativity.
The guest list included Maura Higgins, Layla Taylor, Jenn Tran, Emma Slater, Alan Bersten, Jeremiah Brown, Amanda McCants, Candace Parker, Hannah St. John, Sai De Silva, Shareef O’Neal, and Shaqir O’Neal, underscoring Clarins’ focus on cross-over influence spanning reality television, sports, and digital-first creators.
The venue, managed by Tao Group Hospitality, is designed as a music-driven atmosphere intended to bridge the gap between business, culture, and technology. For this specific activation, the space was themed in blue with chilled and frosted accents, featuring DJ Tay Jay, customized silver mirrors, and a menu of dried-ice cocktails, blue gelato, and caviar – staging intended to echo the “cooling” claims of the Cryo-Lip range and create a visually cohesive backdrop for social and trade media.
Getty Gallery: Clarins Cryo Lip Oil: Spotted in Cannes
Product Specifications and Clinical Data
Positioned as a bridge between color cosmetics and treatment, the launch centers on the Cryo-Lip franchise, which utilizes Cryo-Active Technology incorporating Menthol and Field Mint essential oil to deliver a cooling sensation on application. The formulations are composed of 99% skincare-first ingredients, featuring Organic Sweetbriar Rose, Organic Jojoba, and Hazelnut oils, consistent with Clarins’ broader emphasis on plant-derived actives.*
The product line consists of two primary offerings with distinct performance metrics based on clinical and consumer testing disclosed by the brand:
- Lip Oil: A treatment formula that, in clinical tests of 31 women over 14 days, was reported to leave lips 47% more hydrated and 54% more nourished. In parallel self-assessments of 108 women, 62% reported an increase in softness.
- Lip Oil Balm: A pH-adaptive formula that shifts from blue to a rosy tint, designed to respond to the wearer’s natural lip tone. Consumer tests of 108 women over 14 days reported lips as 36% visibly plumper and 42% smoother.
The data draws on relatively small sample sizes and short-term use periods that are standard for cosmetics testing, but it positions Cryo-Lip within a competitive premium segment where brands increasingly foreground quantified claims and ingredient transparency to satisfy both regulators and consumers.
Corporate Governance and Sustainability Targets
Founded in 1954 by Jacques Courtin-Clarins, the family-owned company operates in more than 150 countries and sits within a global beauty sector under tightening environmental and product-safety scrutiny. Clarins has integrated specific environmental and social governance targets into its institutional structure, achieving Certified B Corporation status in 2025 – a designation that requires meeting verified standards of social and environmental performance, accountability, and transparency.
The company currently maintains carbon-neutral operations and has established a mandate to reduce its carbon footprint by 30% by the end of 2025. This sustainability framework includes partnerships with Plastic Odyssey to combat plastic pollution and Pur Projet for reforestation, connecting brand-led activations like Cannes to longer-horizon climate and biodiversity commitments.
Clarins is also responding to emerging expectations around packaging waste in the European and North American markets. The company is currently pursuing a goal to become 100% plastic neutral using 100% recyclable packaging by the end of 2025, a target that intersects with evolving extended producer responsibility rules and circular-economy legislation, including the European Union’s updated Single-Use Plastics Directive. How effectively Clarins and its peers execute on those pledges will influence not only consumer perception, but also their ability to navigate future regulatory tightening around materials, labeling, and lifecycle reporting.
*Ingredient listings and brand positioning are consistent with Clarins’ global product communications.[[2]]
