NEW YORK – Galaxy is positioning its GalaxyOne retail platform as a long-term wealth management tool for affluent investors, intentionally eschewing the trend of prediction markets favored by active trading applications.
The strategic pivot signals an attempt to institutionalize retail digital asset investing, shifting the focus from high-frequency speculation to diversified portfolio growth for individuals with significant investible assets.
Zac Prince, head of GalaxyOne, stated that enabling customers to bet on news events is not a priority for the service, which debuted in October. Instead, the platform is engineered to reward investor patience and recurrent, programmatic allocation rather than short-term trading.
While Galaxy provides institutional clients with internal trading and risk management for prediction markets, the firm views these tools as incompatible with the goals of its retail target demographic, particularly in a U.S. environment where event contracts and prediction markets sit under closer scrutiny from regulators such as the Commodity Futures Trading Commission.
The platform specifically targets affluent consumers holding between $100,000 and $1 million in investible assets, positioning GalaxyOne closer to a private-banking lite experience than to a gamified trading app.
“For individual consumers, I’m not particularly excited about it versus other things we have on our roadmap,” Prince said. “I haven’t been able to find a use case for someone who’s building a diversified portfolio-that they’re going to allocate to for the long term-for prediction markets.”
This approach aligns with recent commentary from Charles Schwab President and CEO Rick Wurster, who indicated that the brokerage would limit prediction-market access to wagers focused on financial events should the company enter that space, a stance that underscores how large incumbents are weighing reputational and regulatory risk alongside client demand.
Prince noted that consumer-facing financial services generally succeed by either catering to long-term investors, similar to the models used by Vanguard or Betterment, or by targeting active traders.
Retail brokerages such as Robinhood have pursued the latter strategy by integrating with Kalshi to capitalize on a sports-fueled tailwind. GalaxyOne, conversely, is not designed as a platform where users feel the need to log in daily, but rather as an account they monitor periodically as part of a broader household balance sheet.
Staking and Yield Integration
To drive long-term engagement, GalaxyOne is expanding its suite of yield-generating products while seeking to normalize practices that have largely been confined to crypto-native audiences.
The platform recently integrated Solana staking, allowing users to earn rewards by locking tokens to validate network transactions. For now, Galaxy is absorbing some of the economics: The company has waived commissions on Solana staking rewards through the end of the current year.
Upcoming product expansions include:
- Ethereum Staking: Planned support for ETH staking to further diversify yield options and give investors exposure to the two largest proof-of-stake networks.
- Asset-Backed Lending: Future services allowing investors to borrow against staked Solana and Ethereum without forfeiting their staking rewards, effectively turning long-term positions into collateral while keeping them productive on-chain.
- Premium Yield: A cash product currently offering 8% returns, which Prince described as one of the company’s most differentiated offerings and framed as an alternative to traditional money-market or high-yield savings accounts.
The focus on staking mirrors a broader industry shift toward diversifying revenue streams away from pure trading fees. Coinbase disclosed in a shareholder letter that it generated $677 million from staking in 2025, though this represented a 4% year-over-year decline attributed to lower average cryptocurrency prices, underscoring the asset-price sensitivity and policy risk inherent in staking-driven business lines.
Corporate Expansion into B2B Services
Galaxy has announced that GalaxyOne is now accepting U.S. businesses and entities as customers, moving the platform deeper into the corporate treasury and B2B custody market.
This expansion transforms the platform into an all-in-one management hub where corporate clients can integrate their banking, brokerage, and cryptocurrency accounts, positioning GalaxyOne as a single pane of glass for entities that increasingly hold digital assets alongside traditional cash and securities.
Prince indicated that business accounts are expected to gain significant traction due to the relative uniqueness of a unified account structure for entities, noting that such integrated offerings are more common for individual retail users. For finance chiefs, the appeal is the ability to manage liquidity, yield products, and on-chain exposure under a consolidated governance and reporting framework.
The platform continues to operate as a primary vehicle for Galaxy to bridge the gap between traditional financial governance and digital asset management, particularly as boards, auditors, and risk committees apply bank-like expectations to crypto holdings.
GalaxyOne is currently accepting U.S. business entities and offering 8% returns on cash via its premium yield product, a level that may invite additional scrutiny from risk officers and regulators even as it attempts to differentiate Galaxy in a crowded field of digital-asset platforms.